Guiding Stars Mobile App
Client / Project
Guiding Stars
Year
2019
Role
Lead Product Designer
Responsibilities
User Experience, UX Strategy, User Interface Design, User Research
OVERVIEW
About Guiding Stars
Guiding Stars is a company that takes the guesswork out of nutrition. You can find the Guiding Stars program at any Ahold-Delhaize store (Stop N Shop, Giant Martins, Hannaford, Food Lion) or in your local college cafeteria. Guiding Stars hold patents for its nutrition program and algorithm in the US and Canada. The company also holds several patents for its database and operating systems. Guiding Stars aims to steer consumers away from unhealthy foods and towards healthy and nutritious foods.
Problem
The Guiding Stars brand has been around since 1998 but hasn’t changed with the times. The Guiding Stars brand is fading and needs to expand beyond grocery store aisles and establish its value proposition to the digital generation in the form of a mobile application.
goal
The mobile app for Guiding Stars needs to be easy for anyone to use and it needs to be packed with health information that in-store Dietitans will be encouraged to be ambassadors.
objectives
- Establish the Guiding Stars brand on a mobile platform showcasing its value to both consumers and dietitians.
- Ensure that the Guiding Stars app’s features, content, user experience are up-to standard with direct and indirect competitors in the nutrition field.
process
A Design Thinking approach was used for this project.
Empathize
- User Research
- User Interviews
- Survey
Define
- User personas
- User Journey Map
- Competitor Analysis
Ideate
- User Flow
- Information Architecture
Prototype
- Wireframe / Wireframe Prototype
- Hi-fi Screens
Test
- Usability Test
Empathize
To better understand potential users, user interviews were conducted and survey were sent out to Dietitians and shoppers. In addition to user research, competitor research was also conducted to understand indirect and direct competitors in nutrition app landscape.
Define
Using the note gathered research during research user personas were created. These personas formed the archetypes for what is believed to be our two primary users and their journey using our mobile app.
Ideate
A User flow was created to determine the user’s path to finding nutritious foods using the GuidingStars star system. Key information was repurposed from the GuidingStars website. A card sorting activity was conducted to with users to determine how they would group information.
Prototype
Wireframes were created focusing on the key features, barcode scanning and search. User were given simple task completion tests using the wireframes. Once it was established that users understood how the app functioned we moved on to high fidelity screens.
Test
The hi-fi screens were turned into a tap-able prototype on a mobile device. Users attempted to complete a series of tasks. Barcode scanning functionality was tested live using a real database.
Hi-Fi Screens
Results
App Downloads
Avg Rating
